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What Is The Most Popular Toy In The World?


审校:卷毛凯瑟琳   作者:Unknown   学习指数: ★★★☆☆

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"The limits of my language are the limits of my world." ——Ludwig Wittgenstein


With all the thousands of hot new toys coming out every year, a lot of people have been wondering what the most popular toy in the world is.


No toy demonstrates this than the ever-popular Barbie doll, which was rated girls' #1 most asked for toy last holiday season. Yet these dolls have been around since 1959, when a woman named Ruth Handler decided her daughter would have more fun with three-dimensional dolls than the paper dolls she was used to. Within a year, Barbie dolls became the highest-selling fashion doll in history.

And Barbie has really grown up over the years. She's changed jobs hundreds of times, going from simply being a fashion model to a soccer player, dentist, paleontologist, firefighter, presidential candidate, and even fighter pilot. Today, Barbie dolls are sold in 140 countries and about two dolls are sold every second. Barbie dolls are so pervasive in American culture that 90% of American girls have owned at least one.

After seeing the enormous success that Barbie dolls enjoyed, toy creator Stan Weston came up with an idea for a similar toy marketed to boys. In 1963, GI Joe was born—the world's first and still most popular action figure. Quickly becoming extremely popular both in the United States and elsewhere, GI Joes expanded into comic books, an animated TV series, video games, and more.

And who could forget lovable crazes like Cabbage Patch Kids? They became the must have toy of the mid-80's, and sales peaked in 1985 at $600 million. But that figure pales in comparison to the mind-boggling sales of Ty Warner's Beanie Babies. In the 90's these adorable little animals managed to become both the hottest toy in America and a valuable collectors items, with single dolls selling for tens of thousands of dollars. All of this helped build a toy empire worth over $6 billion.


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